I. BASIC PROVISIONS

II GENERAL RULES OF ADVERTISING

Freedom of Advertising
Business Rules
Co-regulation
Social Responsibility
Prohibition of Advertising of Certain Persons, Goods, Services and Activities
Prohibition of Incitement of Discrimination
Prohibition of Advertiser Discrimination
Prohibition of Incitement of Health and Safety Endangerment
Misleading Advertising
Surreptitious Advertising
Recognition Label
Comparative Advertising
Use of Personal Good in Advertising
Advertising Sales Incentives
Hidden Rates
The Use of State Symbols of the Republic of Serbia, Foreign States and Symbols of International Organizations
Advertising Declaration
Liability of the Advertising Message Carrier

III SPECIAL RULES AND RESTRICTIONS

1. Special Rules on Protection of Children and Minors
- Protection of Children and Minors from Inappropriate Advertising
- Advertising Message Intended for Children and Minors
- Misuse of Inexperience, Ignorance and Gullibility
- Protection of Health and Development
- Protection of Integrity
- Advertising in Educational and Upbringing Institutions
2. Special Rules regarding Advertising Method
- а) Advertising in Electronic Media
- b) Print Media Advertising
- c) Outdoor Advertising
- d) Online Advertising
3. Special Rules with respect to the Subject of Advertising
- Restriction on Advertising of Alcoholic Beverages
- Prohibited Modes of Advertising Alcoholic Beverages
- Advertising Quitting, Withdrawal and Fight against Alcoholism
- Warning Notice
- Prohibition of Advertising of Tobacco Products
- Prohibited Showing of Smoking
- Advertising Fight against Smoking
- Electronic Cigarettes
- Restrictions on the Place of Advertising Games of Chance
- Restrictions on the Content of Advertising Games of Chance
- Games of Chance Advertising Time
- Prize Games
- Health and Nutrition Claims
- Narcotic Drugs and other Psychoactive Controlled Substance
- Restrictions on Advertising Pornography
- Restrictions on Advertising Weapons and Military Equipment

IV DIRECT ADVERTISING

V SPONSORSHIP

VI LEGAL PROTECTION

VII SUPERVISION

Supervision Performed by the Ministry, Regulatory Authority and Local Self-government
Inspection Supervision
Rights, Duties and Powers in Performing Supervision
Special Measure

VIII PENAL PROVISIONS

IX CONCLUDING PROVISIONS

Legal Acts in English